Sunday, January 22, 2006

Back to the Future





Apparently German camera manufacturer Rollei Fototechnic is going back to the future. According to the British Journal of Photography, the professional division of the venerable camera maker has gone on its own and using the company's old name Franke & Heidecke.

The magazine said Franke & Heidecke will take over the manufacture of all professional medium format cameras and projectors.

The new company is named after the original founders of Rollei – Paul Franke and Reinhold Heidecke, who launched the company in 1920. They announced the first Rolleiflex twin-lens reflex camera in 1929. The company was then named Franke & Heidecke, but changed it to Rollei-Werke in the 1960s, before taking the name Rollei Fototechnik in 1982.

The company said it splt off the division into a new company because the firm that recently bought Rollei wants to concentrate on digital consumer cameras and MP3 players.

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