Saturday, January 07, 2006

A Change is Gonna Come

After using the same corporate logo for nearly 35 years, Kodak decided it was time for a change. So it redesigned its familiar red and gold box logo.

The familiar "Kodak Box" logo that we've all come to know and love was introduced in 1971. In 1987 the company updated the logo with what it called a "more contemporary font" in the Kodak name.

Again, Kodak is going for that "contemporary" look, noting:

The box is gone, simplifying the logo. The rounded type font and distinctive "a" give the Kodak name a more contemporary look.

I guess the company figured if it wants to be a leader in the digital revolution, it was time it's corporate identity reflected the new technology. The "yellow film box" logo, like much of the film Kodak used to produce, is dead.

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