Monday, April 10, 2006

Point and Shoot Indeed!

This one is a bit over the top.

A print ad is running in Thailand (and probably other Asian countries) for the Nikon Coolpix S4 that shows a soldier shooting a rifle, with the S4 as the gun's site. The photo depicts the soldier in a war, with burning buildings in the distance.

Obviously, Nikon couldn't get away with running such an ad in the U.S. Particularly these days. But one has to wonder what they were thinking with this ad.

Some of the blogs attribute the ad to JWT Thailand, but Nikon is not listed as one of the clients on their web site. Whichever agency put together this ad should not have their contract renewed. Nikon should rethink this campaign.

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