Friday, January 26, 2007

Hasselblad to Publish New Magazine

In this age of digital everything, it's nice to see that some companies still think analog has its place.

Victor Hasselblad AB is publishing a new magazine called Victor by Hasselblad. The quarterly publication will be a glossy 60 pages and will be published the old-fashioned way on paper, not a PDF or electronic version.

The company describes the new magazine this way:

Welcome to Victor by Hasselblad. The new magazine from Hasselblad that will be as uncompromising, as innovative and as passionate as our company's founder, a magazine that will continue to blaze a trail of high-end imaging, defining the very concept of photography itself and providing useful tools for present and coming generations of photographer.

The magazine will cost $16 per issue, or $49 plus shipping for a yearly subscription. You can subscribe here. But be warned. I could not sign up using the online form on either a Mac or a PC using various browsers. The form insisted that I live in Alabama (which I don't) and no matter what I did, it would not let me change it.