Sunday, April 15, 2007

All Hail the Return of Velvia 50!

All you landscape photographers out there who have been mourning the untimely death of Fujifilm's Fujichrome Velvia 50 rejoice. The film is once again available for sale.

As noted at the PMA Show in Las Vegas in February, Fujifilm once again plans to manufacture the film. According to the company, Velvia 50 was discontinued because:

At the beginning of 2005 Fujifilm announced the discontinuation of previous Fujichrome Velvia for Professionals (RVP) due to difficulties in procuring some of the key raw materials used to produce the product. However, since the last stocks were sold earlier last year, the company received many requests from photographers worldwide to restart manufacturing, as they had used Velvia for many years and consider it unmatched in terms of quality and character. One of Fujifilm’s main priorities is to nurture the culture of photography, so those requests were taken very seriously. As a result, Fujifilm research and development teams have been working hard to develop substitute raw materials and new manufacturing technologies that enable the company to restart production of this famous emulsion.

The new Velvia 50 is available in Japan now. You can distinguish the new version from the older version by the large "50" on the box. The "50" denotes the Velvia's film speed.

Fuji said it plans to make it available in the US this summer. Fujifilm Velvia 50 is available in 135, 120, 220, 4x5 (loose sheets and Quickloads) and 8x10. It is also available in 5x7 as a special order.

If you don't want to wait for it to be released, or can't get to Japan, you can order it from Megaperls Webshop, importers of photographic products from Japan. A 5-pack of 120 costs $28.88 plus shipping.