Wednesday, March 19, 2008

Open Medium Format Platform?

Phase One and Mamiya Digital Imaging have joined forces to introduce what they call the "world's most flexible, open medium format digital camera platform."

That might be a bit of PR hyperbole, but it's not far from the truth. The new medium format camera, branded as Phase One but really a Mamiya 645AFDIII, is able to accept digital backs from many different manufactures -- not just Phase One and Mamiya. It also accepts film backs. In addition, it can use a variety of lenses, including Mamiya 645 series lenses, Hasselblad V-system lenses and Pentacon Six lenses.

According to a joint Phase One-Mamiya press release:

It is designed to achieve shutter speeds from 1/4000 sec. to 60 min. The camera features anergonomic molded grip and provides direct control of critical camera settings using manual dials -- both of which are essential elements for the professional photographer engaged in day long hand-held shooting sessions.
The camera is expected to be available in the second quarter of the year. Full system specs and options will be made available at that time, the companies said. It is expected to sell for about 9,000 euros, or about $14,000.

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