Tuesday, March 10, 2009

Welcome Back Polaroid!

If you thought Polaroid was out of the instant photography business for good, think again.

The company, which developed (pun intended) the instant photography business in the 1920s, recently debuted the Polaroid PoGo™ Instant Digital Camera. The company claims the PoGo is the first digital camera with an integral printer available in the US.

According to Polaroid:

With the push of a button, the full-feature digital camera allows consumers to select from among the digital photos on the camera, crop or edit them, add fun borders and in less than 60 seconds, print full-color, 2x3-inch prints – all with a single device.
The PoGo uses ZINK Imaging's sticky backed photo paper and ZINK Zero ink printing technology. No inks or ribbons are involved in printing, instead the ZINK paper uses embedded, heat-activated crystals to develop the photo.

The PoGo should be available this month for about $199. The ZINK paper is available in 10-packs for $4.99 and 30-packs for $12.99.

“Unlike traditional instant film, photos from the Polaroid PoGo™ Instant Digital Camera emerge fully developed,” said Jon Pollock, vice president and general manager, Digital Imaging. “While many of our most passionate customers tell us ‘shaking’ a Polaroid photo is part of the fun, with any Polaroid photo, the ‘shake’ is totally optional.”

Welcome back Polaroid. We missed you.

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